Facebook Ad Rejected for "Personal Attributes": How Do I Fix It?

Clinics, beauty brands and supplement sellers hit this rule constantly. Here's how to write copy that passes.

Last checked: 29 October 2026 against the sources listed at the end of this guide.

#What counts as a personal attribute?

Meta's Advertising Standards say ads must not assert or imply personal attributes, including health, medical conditions, financial status, age, religion and sexual orientation. Addressing the reader directly about a condition is the usual trigger.

The rule is about how the ad speaks to the person seeing it, not about the product itself. An ad for acne cream is allowed. An ad that says or implies the viewer has acne is not, because it suggests Meta knows something sensitive about that person. Meta's Advertising Standards list categories such as race or ethnic origin, religion or beliefs, age, sexual orientation, gender identity, disability, physical or mental health, financial status, criminal record and membership of a trade union.

The trigger is usually the combination of the word you or your with a sensitive trait. Questions are a common problem, for example Struggling with your weight? or Need a loan with bad credit? Images can break the rule too, such as a close-up of someone's skin condition paired with text aimed at the viewer.

#Which extra rules apply to health and beauty ads?

Health, weight loss and cosmetic procedure ads face more than the personal attributes rule. Meta's Advertising Standards also restrict ads that promote unrealistic results, show before and after comparisons in a way that creates negative self-perception, and promote certain products only to audiences aged 18 and over. Supplements and prescription drugs can also fall under the restricted goods rules, and some are not allowed at all.

• Talk about your service, ingredients or process, not the reader's body.
• Use neutral, factual claims you can back up, such as clinic hours, qualifications or product contents.
• Avoid images that zoom in on body parts or show dramatic transformations.
• Set the minimum age to 18 for weight loss, cosmetic procedure and similar ads.
• Check the landing page too: Meta reviews the destination, and a compliant ad with a non-compliant landing page can still be rejected.

#How do I rewrite the ad?

#Should I request a review?

1. Read the rejection reason in Ads Manager.
2. If the copy really breaks the rule, edit and resubmit.
3. If you think the rejection was a mistake, request a review from the options Meta shows for the rejected ad.
4. Don't create duplicate ads or new ad accounts to avoid the decision.

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Meta's About ads in review page explains that ads are checked against the Advertising Standards before they run and may be reviewed again while running. If you edit a rejected ad, the edit goes through review again. If you believe the decision was wrong, use Request review from the ad or from Account Quality and keep the copy unchanged, so the reviewer looks at what was actually rejected.

Write down the ad ID, the exact rejection reason and the date. If the same copy is rejected several times, stop resubmitting. Meta's page on troubleshooting a disabled or restricted account notes that ad accounts can be restricted when they repeatedly break the Advertising Standards, and that a restriction can extend to the business portfolio and the people managing it.

#What does a compliant rewrite look like?

Start from what the business offers and who it is for in general terms. Replace Are you tired of thinning hair? with Hair restoration consultations in Kuala Lumpur. Replace Your skin deserves better with Gentle skincare made without fragrance. Replace Bad credit? We can help with Personal loans with clear repayment terms, and check the financial products rules for your market. Read each line aloud and ask whether it tells the viewer something about themselves. If it does, rewrite it.

#What common mistakes should I avoid?

• Resubmitting the same copy several times.
• Creating new ad accounts after a rejection.
• Using before-and-after photos in health ads.
• Addressing the reader's condition with 'you' or 'your'.

#How do I keep the account safe while I sort this out?

• Never share a login code, password or backup code with anyone, including people who say they work for Meta, the police or a recovery service.
• Make sure the email address and phone number on the account are ones you still control, and remove any you do not recognise.
• Turn on two-factor authentication where the platform offers it, ideally with an authenticator app, and keep your backup codes somewhere offline.
• Log in only from the official app or by typing the address yourself, not from links in messages, comments or ads.
• Keep screenshots of every notice, email and step you take, with dates, in case you need them for a review or a report.
• Make one careful attempt at each official step rather than many rushed ones, because repeated failed attempts can trigger extra checks.

#When It Is Safer to Get Expert Help

Ask for help before you appeal if the account matters to your income, your business or your memories, if you have already had one appeal rejected, or if you cannot tell whether the problem is a bug, a restriction or a hack. That is where most avoidable losses happen.

AwareXone is independent and not affiliated with Meta, Instagram, Facebook, WhatsApp or Threads. Recovery work is best-effort and the platform makes the final decision.

• Your ad account or business portfolio already shows a restriction in Account Quality.
• Several ads were rejected in the same week and you rely on ads for sales.
• Your product is a supplement, medicine or medical procedure that may be restricted or prohibited.
• A review was rejected and you are thinking of opening a new ad account, which can lead to a wider restriction.