A Facebook ad uses your face or voice to sell a fake investment scheme? How to report the ad and the Page, use Meta's tools, and warn people who trust you.
If a Facebook ad uses your face in a deepfake investment scam, report the ad from Options, then Report ad, or find it in the Meta Ad Library. Report the Page behind it as impersonation, save screenshots and links, and warn your audience through your own channels that the ad is fake.
SummaryA client sends you a screenshot. It is a Facebook ad with your face and, in the video, your voice, telling people about an investment group with returns you would not promise. The link goes to a chat group run by strangers. You did not make the ad. Now you need it down, and you need the people who trust you to know it is fake.
This is not only a problem for celebrities. In late October 2026, Corriere della Sera reported that the Court of La Spezia in Italy ordered Meta, as an urgent measure, to stop spreading and remove scam ads that used a financial adviser's face and voice, with a hearing set for 10 December. This guide covers how to report these ads with Meta's tools, using its Advertising Standards and report an ad page. One wrong step can cost you the account, so know what you are doing before you start.
Last checked: 4 November 2026.
If a Facebook ad uses your face in a deepfake investment scam, report the ad from Options, then Report ad, or find it in the Meta Ad Library. Report the Page behind it as impersonation, save screenshots and links, and warn your audience through your own channels that the ad is fake.
Meta's Advertising Standards set out what ads must not do, and they cover fraud and scams. Meta's Prohibited Commercial Practices policy names celebrity bait directly:
Celebrity-bait scams, which involve falsely using the name, likeness or imagery of a public figure, together with misleading tactics to bait people into engaging with the content in an attempt to scam or defraud.
If you are a professional with clients, a local figure or a creator, describe the ad in your report as using your likeness without permission to promote a scam. That keeps it inside the language Meta uses.
Do not click through to the investment chat to collect more. Screenshots of the ad and Page are enough.
Meta's report an ad page gives two routes:
| Situation | Route |
|---|---|
| You can see the ad in your feed | Click Options next to the ad, then Report ad, and follow the steps |
| The ad has gone from your feed | Open the Meta Ad Library, search for the Page, find the ad, click Options, then Report ad |
| Someone sent you a screenshot | Search the Page name in the Meta Ad Library to find the live ad |
The same page says reports may trigger Meta's ad review system to start another review of an ad.
One ad down does not stop the account. Facebook's impersonation report page says profiles and Pages that impersonate other people go against its Community Standards and that you can report a profile or Page pretending to be you. Use it on the Page that runs the ad. Ask colleagues who see the ad to report it too, using the same routes.
Meta's facial recognition page says scammers use the images of public figures to bait people, such as with celeb bait ads, and that it uses face analysis, including facial recognition technology, to detect misuse in scam content. It explains that the technology uses your profile photos and suggests having at least one photo of just yourself. Read the page in full to see whether it applies to your account and region, and what you are agreeing to. For a deepfake video outside ads, see our guide on how to remove an AI deepfake video of you.
These scams rarely stop at one ad. Keep a simple log with the date you saw each ad, the Page name, a screenshot, the date you reported it and what happened next. A log makes each new report faster, shows Meta the pattern if you need to escalate, and gives your firm or lawyer a clear record if they decide to act.
Check the Meta Ad Library for the Page every few days. A Page that keeps running new versions of the same ad is worth reporting again with the new ad, and the log shows you how long each one stayed live.
If the fake ads use a business brand rather than your face, our guide on fake ads using your brand covers that route.
Keep the report factual. Say the ad uses your face and name without your permission, that you have no link to the investment it promotes, and that it is a scam aimed at your clients or followers. If Meta asks for more detail, point to the screenshots in your log. Do not add personal details the report does not ask for.
Malaysian financial planners, property agents and doctors with a public profile can find their faces in these ads, in Malay or English with a local bank logo nearby. Tell your firm and your regulator, if you have one, and ask clients who lost money to contact their bank and make a police report straight away.
Meta decides whether an ad or Page breaks its rules, and how fast it acts. Courts in some countries can order more, as the La Spezia case shows, but that depends on local law. Your part is to report with clear evidence and warn people quickly.
Getting help is safer when new ads keep appearing, when clients have lost money, or when the fake ads use your professional licence or firm name. A slow or scattered response can let the scam reach more people who trust you.
If you are unsure about any step, or your name matters to your income or business, having an experienced team handle it is the safer choice. AwareXone does this work. See our impersonation removal page.
A case review helps when you need a record of every ad and Page, or a plan for reporting at scale. We are a Malaysia-based team, independent of Meta, and we use only the official routes. We do not ask for your password or codes, and we cannot promise a result. See our trust page.
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