Meta Ads Rejected in Singapore Until Advertiser Verification

Here's how to get Singapore ads running again.

Last checked: 29 October 2026 against the sources listed at the end of this guide.

#What does verification need?

Meta's developer blog of 7 May 2025 says all advertisers delivering ads to audiences in Singapore, including global campaigns, must verify the people or organisations who benefit from and pay for the ads, then set which verified beneficiary and payer is shown alongside them. Meta said compliance could be enforced from 27 May 2025, and ads may be rejected or paused if the steps aren't done in time. Step one is verification under Authorizations and verifications. Step two is to set a default beneficiary and payer in Ads Manager's advertising settings, or on each new ad set.

#How do I complete it?

1. Open Ads Manager and follow the verification prompt.
2. Choose business or individual.
3. Enter beneficiary and payer.
4. Submit documents.
5. Wait for approval, then resubmit ads.

Related guides: Meta Financial Ads Rejected in Australia: What Do AFSL and "Paid For By" Checks Need?, Instagram Boost Not Working or Ad Rejected: What Should I Check Before I Appeal?.

#What Do the Official Help Pages Say?

Meta's blog says it generally recommends advertisers complete verification themselves, because the process may involve business documents or a one-time passcode sent to an email address on the client's web domain. It also recommends that clients have at least partial access to any accounts running ads for them. Active ads published before 27 May 2025 didn't need to be edited, as long as the account was verified.

Meta's About business verification page says verifying a business in Meta Business Suite confirms that a business portfolio belongs to a legitimate, registered business with an official phone number or postal address, and that you're an authorised representative, by receiving a code on the business phone or email or verifying the portfolio's domain. Go to Security Centre in Meta Business Suite to see Start verification or Ineligible for verification. Meta says business verification is different from Meta Verified and won't give you a verified badge, and false information can lead Meta to remove verification or take further action.

#What common mistakes should I avoid?

• Using mismatched business names.
• Letting the agency verify as itself.
• Skipping payer details.
• Creating new ad accounts to dodge it.

Meta's Add people to a business portfolio page says you need full control of a business portfolio to add people and assign assets such as an ad account, Facebook Page or Instagram account in Meta Business Suite. If you can't see People in Settings, you may not have full control. It also lists common blocks: you may need to confirm your email address under Business info, neither you nor the person you're adding can have a disabled or restricted account, and another person with full control may need to approve your request under Requests. When people join, it can take a few days before all features are available to them.

Facebook's Check your Account Status page says Account Status shows whether you posted something against the Community Standards that may lead to restrictions, such as features you can no longer use, or your account being disabled. Click your profile picture, then Help and support, then Account Status. It shows the status of your profile and the Pages and groups you manage, plus any strikes, restrictions, limited monetisation and recommendations status, and how to request a review.

Meta's Securing your Meta Account with two-factor authentication page says two-factor authentication asks for a code when there's a login attempt from a device Meta doesn't recognise. Turn it on in Accounts Center, under Password and security, then Two-factor authentication. You can choose an authentication app, which Meta recommends, a text message, or WhatsApp. If you lose your phone, a backup code lets you log in, and Meta says you shouldn't tap Trust this device on a public or shared device.

#How do I keep the account safe while I sort this out?

• Never share a login code, password or backup code with anyone, including people who say they work for Meta, the police or a recovery service.
• Make sure the email address and phone number on the account are ones you still control, and remove any you do not recognise.
• Turn on two-factor authentication where the platform offers it, ideally with an authenticator app, and keep your backup codes somewhere offline.
• Log in only from the official app or by typing the address yourself, not from links in messages, comments or ads.
• Keep screenshots of every notice, email and step you take, with dates, in case you need them for a review or a report.
• Make one careful attempt at each official step rather than many rushed ones, because repeated failed attempts can trigger extra checks.

#When It Is Safer to Get Expert Help

Ask for help before you appeal if the account matters to your income, your business or your memories, if you have already had one appeal rejected, or if you cannot tell whether the problem is a bug, a restriction or a hack. That is where most avoidable losses happen.

AwareXone is independent and not affiliated with Meta, Instagram, Facebook, WhatsApp or Threads. Recovery work is best-effort and the platform makes the final decision.