What Is Meta Brand Rights Protection and How Do I Apply?

Here's what Brand Rights Protection does and how to get started. Meta's eligibility rules can change, so check the help page.

Last checked: 29 October 2026 against the sources listed at the end of this guide.

Keep a dated note of every screen you see, including the exact wording shown, before you press continue on any form. Keep a dated note of every screen you see, including the exact wording shown, before you press continue on any form.

#What does it cover?

Meta's About Brand Rights Protection page says the tool lets brands identify and report content for counterfeit, trademark and copyright infringement and business impersonation, including ads, Shops, Marketplace, Pages, profiles, Groups, Instagram accounts and posts. If you have a registered trademark, you can apply for access. Once granted, you can search for content and accounts that misuse your intellectual property, send takedown requests, track results and add reference images. You open it from the Menu in Meta Business Suite and need the IP reviewer role. Without access, you can still use Meta's report forms.

#How do I apply?

1. Gather proof of registered rights, such as trademark certificates.
2. Open the Brand Rights Protection page in Meta's Business Help Center.
3. Submit the application with your business details.
4. Once approved, search and report infringing content.

Meta's Add people to a business portfolio page says you need full control of a business portfolio to add people and assign assets such as an ad account, Facebook Page or Instagram account in Meta Business Suite. If you can't see People in Settings, you may not have full control. It also lists common blocks: you may need to confirm your email address under Business info, neither you nor the person you're adding can have a disabled or restricted account, and another person with full control may need to approve your request under Requests. When people join, it can take a few days before all features are available to them.

#What if I'm not eligible?

Use the Instagram counterfeit form and Meta's trademark and copyright forms, which are open to rights owners.

Instagram's Intellectual Property page says its Terms of Use don't allow content that violates someone else's copyright or trademark. Copyright protects original works such as books, music, film and art, but not names, titles and slogans, which a trademark might protect. A trademark is a word, slogan, symbol or design, such as a brand name or logo, that tells one company's products apart from another's. The page links separately to reporting impersonation accounts and hacked accounts.

Meta's Meta Verified page lists a verified badge, which means your profile was verified based on your activity across Meta technologies or information or documents you provided; impersonation protection, where Meta will remove accounts it determines are pretending to be you; and enhanced support with email or chat agents available 24 hours, every day. It notes that enhanced support may not be available to all subscribers at this time, and that features, availability and pricing vary by region and app.

#What common mistakes should I avoid?

• Applying without registered rights.
• Using it for personal impersonation.
• Reporting content that's fair use.
• Not tracking report outcomes.

Meta's About business verification page says verifying a business in Meta Business Suite confirms that a business portfolio belongs to a legitimate, registered business with an official phone number or postal address, and that you're an authorised representative, by receiving a code on the business phone or email or verifying the portfolio's domain. Go to Security Centre in Meta Business Suite to see Start verification or Ineligible for verification. Meta says business verification is different from Meta Verified and won't give you a verified badge, and false information can lead Meta to remove verification or take further action.

Instagram's Report a post or profile page says you can report content for reasons including scam, fraud or spam, and report a profile for pretending to be someone else. Tap Options on the post or profile, then Report, and follow the steps. Instagram says reports are anonymous, except for intellectual property reports, so the account won't see who reported it.

#How do I keep the account safe while I sort this out?

• Never share a login code, password or backup code with anyone, including people who say they work for Meta, the police or a recovery service.
• Make sure the email address and phone number on the account are ones you still control, and remove any you do not recognise.
• Turn on two-factor authentication where the platform offers it, ideally with an authenticator app, and keep your backup codes somewhere offline.
• Log in only from the official app or by typing the address yourself, not from links in messages, comments or ads.
• Keep screenshots of every notice, email and step you take, with dates, in case you need them for a review or a report.
• Make one careful attempt at each official step rather than many rushed ones, because repeated failed attempts can trigger extra checks.

#When It Is Safer to Get Expert Help

Ask for help before you appeal if the account matters to your income, your business or your memories, if you have already had one appeal rejected, or if you cannot tell whether the problem is a bug, a restriction or a hack. That is where most avoidable losses happen.

AwareXone is independent and not affiliated with Meta, Instagram, Facebook, WhatsApp or Threads. Recovery work is best-effort and the platform makes the final decision.