Someone made a Tumblr blog pretending to be you or your organisation? See the rule it breaks, the official report form and how this differs from an appeal.
If a Tumblr blog is pretending to be you or your organisation, report it under impersonation. On the web, open the blog, click the three dots, choose Report something else under What's going on and select impersonation, or use Tumblr's impersonation form while logged in. Include the blog URL, a post URL and what it copies.
SummaryYou search your name or your organisation's name on Tumblr and find a blog that is not yours. It uses your photos, your logo or a URL designed to look like yours, and it may be messaging people as if it were you. This guide covers the Tumblr rule that applies, the official ways to report it on the web and in the apps, what to include so the reviewer can act, and why this route is different from appealing a decision about your own blog.
Last checked: 12 November 2026.
If a Tumblr blog is pretending to be you or your organisation, report it under impersonation. On the web, open the blog, click the three dots, choose Report something else under What's going on and select impersonation, or use Tumblr's impersonation form while logged in. Include the blog URL, a post URL and what it copies.
Tumblr's User Guidelines include a rule on impersonation and non-genuine conduct. It says not to do things that may cause confusion between your blog and another person, organisation or company, such as registering a deliberately confusing URL or pretending to be a celebrity or an elected official. It also says plainly: "Don't impersonate anyone." The same rule allows ridicule and parody, but not pretending to actually be the person. A clearly labelled parody blog may therefore stay up, while a blog presenting itself as you is the kind the rule covers.
| Route | Where it starts | Best for |
|---|---|---|
| Blog report on the web | Blog name or avatar, then the three dots, then What's going on, then Report something else | Most impersonation reports when you are logged in |
| Blog report in the apps | Person icon at the top right of the blog, then Report something else | Reporting from the iOS or Android app |
| Impersonation form | The Report impersonation link in the User Guidelines, at tumblr.com/abuse/non-genuine | Going straight to the impersonation category |
| Post report | Three dots on a single post, then Report, then Report something else | A single post that copies your content or messages |
| Appeal | The appeal link in Tumblr's notice to you | Only when your own content or blog was removed |
Tumblr's Reporting Content guide gives these steps for reporting a blog from the dashboard, search results or blog view.
By default, the toggle to block the blog is switched on, according to the guide. Leave it on if you want to block the blog, or switch it off if you are still collecting evidence.
The User Guidelines also link to an impersonation report form. When we opened that form logged out on 12 November 2026, it showed the User Guidelines rather than a form, so log in first. In the iOS and Android apps, the guide says to tap the person icon in the top right of the blog you need to report and choose Report something else.
The report steps in Tumblr's guide do not involve sharing your login, and you should not share it with anyone who offers to report for you. If an organisation is being impersonated, report from an account that clearly belongs to it where possible.
Impersonation blogs are sometimes renamed or deleted once they are reported, so capture what you need first. Keep the record private and do not repost the fake blog to warn people, because that sends more visitors to it.
If followers contact you about messages from the fake blog, tell them it is not you and ask them to report it too. A short public post on your genuine blog saying you have one account, without linking to the fake, can help.
The Reporting Content guide says Tumblr does not always respond to reports, but every one is read by a real human being. Tumblr's Content Moderation page says it moderates using a mix of machine learning and human moderation, and that not all reported content will be removed, but Tumblr always checks whether it breaks the User Guidelines. There is no published review time.
If your own blog was removed or suspended, the Appeals on Tumblr page applies. It says not to reply to the original notification, because those replies will not reach Tumblr, and that you can appeal up to 6 months after the initial moderation decision. That process is for your own content. If someone is impersonating you, you use the report routes above. Our guide to Tumblr terminations and mature flags covers appeals in detail.
Tumblr decides whether a blog breaks the impersonation rule. A blog that is clearly parody or commentary may not be removed, and Tumblr's reporting guide says it will not remove content just because it is offensive. If the fake blog uses your trademark, Tumblr also has a separate trademark route linked from the same User Guidelines page.
Impersonation cases go wrong when the report does not show clearly how the fake copies you, when new blogs appear as fast as old ones go, or when the same fake runs on several platforms.
If the impersonation is affecting your reputation or your followers, having an experienced team prepare the reports is the safer choice. AwareXone compares the fake and genuine profiles, drafts report text for Tumblr and any other platforms for you to submit, and tracks new copies. We never ask for your password or login codes, and we cannot promise a removal. Our guide to impersonation removal explains the general approach. Apply for case review through our impersonation removal help service, and read how we work on our trust page.
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